Last on Earth


Definition: Describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.
Number of Quotes: 21

Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
Scott Adams

An advertising agency is 85 percent confusion and 15 percent commission.
Fred Allen

The codfish lays ten thousand eggs
The homely hen lays one.
The codfish never cackles
To tell you that she's done.
And so we scorn the codfish,
While the humble hen we prize,
Which only goes to show you
That it pays to advertise.

Bartlett's Familiar Quotations

When the client moans and sighs
Make his logo twice the size.
If he still should prove refractory,
Show a picture of a factory.
Only in the gravest cases
Should you show the clients' faces.

Ogilvy on Advertising

If you wish in this world to advance
Your merits you're bound to enhance;
You must stir it and stump it,
And blow your own trumpet,
Or trust me, you haven't a chance.

W. S. Gilbert

The world is first a Coke world, then an orange world, then a lemon-lime world.
Roberto Goizueta

The man who whispers down a well
About the goods he has to sell
Will not make as many dollars
As the man who climbs the tree and hollers!

William Lever

Beneath this slab
John Brown is stowed
He watched the ads
And not the road.

Ogden Nash

Truly great brands are far more than just labels for products; they are symbols that encapsulate the desires of consumers; they are standards that are held aloft under which the masses congregate.
Tony O'Reilly

Advertising is only evil when it advertises evil things.
David Ogilvy

If it doesn't sell, it isn't creative.
David Ogilvy

It is a mistake to use highfalutin language when you advertise to uneducated people. I once used the word obsolete in a headline, only to discover that 43 per cent of the housewives had no idea what it meant. In another headline, I used the word ineffable, only to discover that I didn't know what it meant myself.
David Ogilvy

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
David Ogilvy

By creating conversation, we let our customers spread our message by word of mouth.
Anita Roddick

The cosmetics industry should be promoting health and well-being; instead it hypes an outdated notion of glamour and sells false hopes and fantasies.
Anita Roddick

Don't ask if - ask which.
Elmer Wheeler

Don't sell the steak; sell the sizzle. It is the sizzle that sells the steak and not the cow, although the cow is, of course, mighty important.
Elmer Wheeler

Don't think so much about what you want to say as about what the prospect wants to hear - then the response you will get will more often be the one you are aiming for.
Elmer Wheeler

Don't write - telegraph!
Elmer Wheeler

Say it with flowers.
Elmer Wheeler

Watch your bark!
Elmer Wheeler

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