Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
An advertising agency is 85 percent confusion and 15 percent commission.
The codfish lays ten thousand eggs
The homely hen lays one.
The codfish never cackles
To tell you that she's done.
And so we scorn the codfish,
While the humble hen we prize,
Which only goes to show you
That it pays to advertise.
When the client moans and sighs
Make his logo twice the size.
If he still should prove refractory,
Show a picture of a factory.
Only in the gravest cases
Should you show the clients' faces.
If you wish in this world to advance
Your merits you're bound to enhance;
You must stir it and stump it,
And blow your own trumpet,
Or trust me, you haven't a chance.
The world is first a Coke world, then an orange world, then a lemon-lime world.
The man who whispers down a well
About the goods he has to sell
Will not make as many dollars
As the man who climbs the tree and hollers!
Beneath this slab
John Brown is stowed
He watched the ads
And not the road.
Truly great brands are far more than just labels for products; they are symbols that encapsulate the desires of consumers; they are standards that are held aloft under which the masses congregate.
Advertising is only evil when it advertises evil things.
If it doesn't sell, it isn't creative.
It is a mistake to use highfalutin language when you advertise to uneducated people. I once used the wordobsoletein a headline, only to discover that 43 per cent of the housewives had no idea what it meant. In another headline, I used the wordineffable, only to discover that I didn't know what it meant myself.
There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
By creating conversation, we let our customers spread our message by word of mouth.
The cosmetics industry should be promoting health and well-being; instead it hypes an outdated notion of glamour and sells false hopes and fantasies.
Don't ask if - ask which.
Don't sell the steak; sell the sizzle. It is the sizzle that sells the steak and not the cow, although the cow is, of course, mighty important.
Don't think so much about what you want to say as about what the prospect wants to hear - then the response you will get will more often be the one you are aiming for.
Don't write - telegraph!
Say it with flowers.
Watch your bark!