The world is first a Coke world, then an orange world, then a lemon-lime world.
Truly great brands are far more than just labels for products; they are symbols that encapsulate the desires of consumers; they are standards that are held aloft under which the masses congregate.
For lots of big companies, their brand is worth so much to them that they can't endanger their reputation for being a quality company without really endangering their business performance.
My glasses are from Cutler & Gross. They're not prescription: I just love wearing them. I used to wear Ray-Ban a lot and then I realised that a lot of the things I've started going for are a little bit more refined. I liked the fact that I was supporting a British brand, somebody I could have a relationship with and people that I could talk to.
From leaders, we need clear, consistent and honest attention to the identity of the organization. Identity shows up in our actions, our visions, our relationships inside and out of the organization. Identity gets deepened as we do the work.