If someone thinks they are being mistreated by us, they won't tell 5 people, they'll tell 5000.
The superior man is easy to serve, but difficult to please ... The inferior man is difficult to serve, but easy to please.
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
If you look after the customers and look after the people who look after the customers, you should be successful.
The decision to do that extra bit must be embedded in the company's culture.
A manufacturer is not through with his customer when a sale is completed. He has then only started with his customer.
Any customer can have a car painted any color that he wants so long as it is black.
If you're not happy with yourself, how can you make the customer happy?
Customers provide you with the most accurate barometer of what's right and wrong.
Good customers are an asset which, when well managed and served, will return a handsome lifetime income stream for the company.
Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.
The customer is never wrong.
We should never be allowed to forget that it is the customer who, in the end, determines how many people are employed and what sort of wages companies can afford to pay.
By creating conversation, we let our customers spread our message by word of mouth.
The consumer, so it is said, is the king ... each is a voter who uses his money as votes to get the things done that he wants done.
Positive feedback makes the strong grow stronger and the weak grow weaker.
Business doesn't have to choose between making profit and protecting the environment, between economic success and ethical responsibility, between satisfying the customer and meeting the demands of other stakeholders. In other words, we don't have to make a choice between profits and principles.
I didn't realize it then, but everything I ever needed to know about selling I was learning at my kitchen table: I was learning how to identify, find, and keep customers.
There aren't any categories of problems here. There's just one problem. Some of us aren't paying enough attention to our customers.