The codfish lays ten thousand eggs
The homely hen lays one.
The codfish never cackles
To tell you that she's done.
And so we scorn the codfish,
While the humble hen we prize,
Which only goes to show you
That it pays to advertise.
The largest profits go to those businesses which most devotedly follow a policy of insisting on a competitive advantage, no matter how small, for every product or service they market.
The world is first a Coke world, then an orange world, then a lemon-lime world.
The essence of a company like Intel is execution and strategy. Intel, looked at in another way, is a three-legged stool. One leg is technology - design and silicon technology - another leg is manufacturing, and the third leg is marketing. Whenever Intel did well it was because the three legs were equal. Whenever one of those legs was shorter than the others, we wobbled.
The man who whispers down a well
About the goods he has to sell
Will not make as many dollars
As the man who climbs the tree and hollers!
Truly great brands are far more than just labels for products; they are symbols that encapsulate the desires of consumers; they are standards that are held aloft under which the masses congregate.
If it doesn't sell, it isn't creative.
Anyone can build market share and, if you set your prices low enough, you can get the whole damn market.
But markets today are moving targets. The only way to hit them is to launch your business like a cruise missile.
By creating conversation, we let our customers spread our message by word of mouth.
You see yourself as a good product that sits on a shelf and sells well, and people make a lot of money out of you.