Born: May 27, 1931
Birthplace: Chicago, Illinois, U.S.A.
Occupation: Author and Professor
Profile: Professor of International Marketing at the Kellogg School of Management.
Number of Quotes: 2
Companies worry too much about the cost of doing something. They should worry about the cost of not doing it.
Good customers are an asset which, when well managed and served, will return a handsome lifetime income stream for the company.