Theodore Levitt

Theodore Levitt

Title: Professor Theodore Levitt
AKA: Ted

Born: March 1, 1925
Birthplace: Vollmerz, Main-Kinzig-Kreis, Germany
Died: June 28, 2006

Occupation: Economist
Profile: Professor at Harvard Business School. Best known for Marketing Myopia.

Number of Quotes: 2

A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words to action.

Creativity is thinking new things. Innovation is doing new things.

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