Theodore Levitt
Title: Professor Theodore Levitt
AKA: Ted
Birthdate: March 1, 1925
Birthplace: Vollmerz, Main-Kinzig-Kreis, Germany
Date of Death: June 28, 2006
Occupation: Economist
Profile: Professor at Harvard Business School. Best known for
Marketing Myopia.
Website: http://en.wikipedia.org/wiki/Theodore_Levitt
Number of Quotes: 2
A powerful new idea can kick around unused in a company for years, not because its merits are not
recognized, but because nobody has assumed the responsibility for converting it from words to action.
Creativity is thinking new things. Innovation is doing new things.
Last on Earth
