Al Ries
Birthdate: November 14, 1926
Birthplace: Indianapolis, Indiana, USA
Occupation: Author and Marketing Consultant
Profile: Co-founder of Ries & Ries Consulting. Best known for
Positioning: The Battle For Your Mind.
Website: http://www.ries.com/
Number of Quotes: 1
In a small company, one person's hunch can be enough to launch a new product. In a
big company, the same concept is likely to be buried in committee for months.