Al Ries

Al Ries





Born: November 14, 1926
Birthplace: Indianapolis, Indiana, U.S.A.

Occupation: Author and Marketing Consultant
Profile: Co-founder of Ries & Ries Consulting. Best known for Positioning: The Battle For Your Mind.

Website: http://www.ries.com/
Number of Quotes: 1






In a small company, one person's hunch can be enough to launch a new product. In a big company, the same concept is likely to be buried in committee for months.

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