Elmer Wheeler
Birthdate: 1903
Date of Death: 1968
Occupation: Author and Salesman
Profile: Arguably the Greatest Salesman in the World. Best known for Wheelerpoints.
Website: http://elmerwheeler.net/
Number of Quotes: 6
Don't ask if - ask which.
Don't sell the steak; sell the sizzle. It is the sizzle that sells the steak and not the cow, although the cow is, of course, mighty important.
Don't think so much about what you want to say as about what the prospect wants to
hear - then the response you will get will more often be the one you are aiming for.
Don't write - telegraph!
Say it with flowers.
Watch your bark!