Be more concerned with your character than with your reputation. Your character is what you really are, while your reputation is what others think you are.
Success is power; because it maketh reputation of wisdom, or good fortune; which makes men either fear him or rely on him.
Your legacy should be that you made it better than it was when you got it.
In business a reputation for keeping absolutely to the letter and spirit of an agreement, even when it is unfavorable, is the most precious of assets, although it is not entered in the balance sheet.
For lots of big companies, their brand is worth so much to them that they can't endanger their reputation for being a quality company without really endangering their business performance.
There is only one thing in the world worse than being talked about, and that is not being talked about.